The Ford Territory is gaining traction fast, and for good reason. If it hasn’t hit your radar yet, you’re not alone — this SUV is still relatively new in several markets, including Nigeria.
At 234Drive, we recently got an up-close look at the 2024 Ford Territory (also known as the Ford Equator Sport in China) to explore what makes this five-seat family SUV stand out in a crowded segment.
So, what’s all the buzz about? Let’s dive in.
A Look Back: The Territory’s Origins
The name “Ford Territory” isn’t entirely new. It first appeared in 2004 with a model made in Australia. This version was in production until 2016 but was eventually discontinued. Fun fact: the original Ford Territory was the first Ford SUV to offer three rows of seats. That’s a record holder in Ford’s history! Fast forward to 2024, and the Territory is back, aiming to capture hearts in new markets.
Exterior Design: Making a Statement
Ford clearly wanted the 2024 Territory to make an impression. The front grille is bold and impossible to ignore. The chrome finish is “in your face,” and many find it appealing. The LED lights integrate seamlessly with the grille, creating a cohesive and modern look.
One interesting design element is how the chrome blends in with the lights. At first glance, you might think a chrome piece is actually a light. It’s a clever visual trick!
The headlights are separate from the LED daytime running lights. Ford placed them on the side of the car to give drivers a wider view of the road. Plus, the “take me home” headlight feature keeps the headlights on for about 10 to 15 seconds after you park, lighting your way to the door. It’s a thoughtful touch that shows Ford cares about your safety and convenience.
Moving to the rear, the LED tail lights and the body design create a harmonious balance. As with the front, everything is LED, giving the SUV a modern feel. The bright lights ensure visibility at night. The red diffusers add a touch of sportiness to the overall look. The “follow me home” tail light feature works the same way as the headlights, staying on after you park.
The Territory’s ride height is practical for a compact SUV. It’s high enough to handle everyday driving, even on those unexpectedly rough roads. You know, the ones you didn’t plan for but suddenly find yourself on.
The 18-inch alloy wheels sport a simple, yet effective design. Ford’s designers didn’t overcomplicate things, and the result is impressive. Sometimes, less is more.
Even the roof rails are designed with aerodynamics in mind. They’re integrated into the body to help the car glide through the air more efficiently. The flat roofline also ensures plenty of headroom inside the cabin.
Interior Comfort and Space
One of the standout features of the 2024 Ford Territory is its spaciousness. In the back, three adults can sit comfortably. Unlike some compact SUVs that feel cramped, the Territory offers ample headroom, legroom, and shoulder room. No one will be fighting for space on long journeys!
Just looking at the front of the car from the back, you can’t help but anticipate the dashboard design. It’s a promising view that hints at modern technology and thoughtful layout.
The keyless entry system adds another layer of convenience. As long as you have the key nearby, you can easily unlock and enter the car.
Tech-Savvy Features
Get ready to be impressed by the Territory’s massive screen! It dominates the dashboard and is divided into two sections:
- Gauge Cluster: Displays essential driving information like speed.
- Infotainment: Controls entertainment and vehicle settings.
The system has a modern and user-friendly interface.
The infotainment system has everything you need for a connected driving experience. Apple CarPlay and Android Auto allow you to seamlessly integrate your smartphone. You can also access vehicle settings, check tire pressure, monitor fuel levels, and customize lighting.
The system is so intuitive, it feels like using an Android phone. It’s a familiar and convenient experience for tech-savvy drivers.
Ford kept physical buttons to a minimum. The only ones you’ll find are for the AC controls, and even those use haptic feedback. They respond to your touch with a soft, tactile sensation. When you turn off the car, the buttons disappear, creating a clean and uncluttered look.
Storage space is another area where the Territory shines. There are plenty of places to store your phone, drinks, and other essentials. A large storage area with a dedicated phone tray and two cup holders make it perfect for daily use. Ford designed this car with real-world practicality in mind.
Engine and Performance Specs
Under the hood, the Ford Territory packs a 1.8L 4-cylinder EcoBoost engine. This engine uses Ford’s EcoBoost technology to deliver a balance of power and efficiency.
It’s paired with a 7-speed automatic transmission that uses a rotary gear selector. The selector functions like a volume knob, making it easy to switch between drive modes.
Unlike some other Ford models, the Territory is front-wheel drive.
Here are some additional performance details:
- Fuel Economy: Claimed to consume 6.28 L/100 km
- Acceleration: Estimated 100 km h in 8 seconds.
- Driving Modes: Normal, Eco, Sport, Mountain
Pricing and Value in Nigeria
The 2024 Ford Territory is available in three trim levels in the Nigerian market:
- Ambient/Ambiente: The base model
- Trend: The mid-level model
- Platinum: The top-of-the-line model
Features vary between the trims. For example, the base model doesn’t come with a panoramic sunroof, while the higher trims do.
The price of the 2024 Ford Territory ranges from 50 to 60 million Naira. For that price, it offers a lot of value. It’s a great option for families who don’t want a large SUV but still need space and utility. It also appeals to those who like the feel of a bigger car without the bulk.
With its ground clearance and stylish design, the Territory has broad appeal. Whether you prioritize practicality or aesthetics, this SUV has something to offer. Coscharis Motors provided the Ford Territory used in the review.
Key Features
Here’s a recap of some key features of the 2024 Ford Territory:
- Smart Key Passive Entry and Passive Start
- 12.3-inch center touchscreen with Apple CarPlay and Android Auto connectivity
- Rear parking sensors
- Electronic Stability Control with Traction Control
- Emergency Brake Assist and Electronic Brakeforce Distribution
- Hill Launch Assist and Hill Descent Control
- Six airbags (dual front, side, and curtain airbags)
- Tyre Pressure Monitoring System
Final Verdict
The 2024 Ford Territory made a strong impression during our recent visit to Coscharis Motors. Sleek, spacious, and well-equipped, this SUV blends comfort with modern features — a combination that continues to draw attention.
Curious about what makes the Ford Territory stand out? From its bold exterior styling to the tech-packed interior, there’s a lot to explore.
Want to see it up close? Stop by Coscharis Motors and schedule a test drive to experience the 2024 Ford Territory for yourself.
