Luxury electric vehicles just became family-sized. Lucid Motors has officially begun delivering its Gravity SUV to customers in late 2025, marking a pivotal moment as the seven-seat electric challenger enters a market dominated by Tesla’s aging Model X and Rivian’s adventure-focused R1S. With starting prices below $80,000 and range figures exceeding 440 miles on select trims, the Gravity isn’t just another EV launch—it’s a calculated move to capture families transitioning from gas-powered luxury SUVs to electric alternatives that don’t compromise on space, performance, or refinement.
The rollout centres on three distinct configurations: the Touring trim at $79,900 excluding destination fees, the Grand Touring around $96,550, and the flagship Dream Edition at $141,550. Orders opened widely in November 2025, with some Grand Touring units available for immediate delivery as production ramps toward an estimated 18,000 units for the year. Canadian buyers can access the vehicle starting at approximately $113,500 CAD. This phased approach allows Lucid to manage demand while scaling manufacturing capacity at its Arizona facility, supported by substantial backing from Saudi Arabia’s Public Investment Fund and a $300 million strategic investment from Uber tied to future autonomous fleet applications.
What sets the Gravity apart is its engineering efficiency packaged in dimensions that defy conventional SUV bulk. Measuring 198.2 inches long with a 119.5-inch wheelbase, it manoeuvres like a midsize crossover while offering interior volume comparable to full-size competitors. The secret lies in a drag coefficient (Cd) of 0.24 —exceptionally low for an SUV—and battery architecture that delivers more range from smaller packs. The Touring’s 89 kWh battery achieves 337 miles EPA-estimated, while the Grand Touring’s 123 kWh unit extends this to 450 miles, surpassing rivals that require larger, heavier batteries for similar results. Cargo flexibility reaches 120 cubic feet with seats folded, complemented by innovative features like fold-flat rear rows that transform into picnic tables or mobile workstations, addressing modern family needs beyond simple hauling capacity.
Lucid designed the propulsion system, battery management, and software stack in-house, leveraging expertise from the Air sedan’s development. The dual-motor all-wheel-drive setup scales from 560 horsepower in the Touring—delivering 0-60 mph in 4.0 seconds—to 828 horsepower in the Grand Touring with sub-3.5-second acceleration, and peaks at 1,070 horsepower in the Dream Edition for a blistering 3.1-second sprint. Advanced air suspension manages the vehicle’s weight distribution across varied terrain, while the DreamDrive 2 Pro system uses 32 sensors to enable comprehensive driver assistance features that reduce fatigue on extended journeys. The 34-inch curved OLED display serves as the command centre for vehicle controls, entertainment, and navigation, running Lucid’s proprietary UX 3.0 software with over-the-air update capability.
This launch signals Lucid’s strategic pivot from niche luxury sedan maker to volume-oriented family vehicle provider, a necessary evolution for survival in the capital-intensive EV sector. By targeting the premium three-row SUV segment—where buyers historically prioritise space and versatility over sports-car dynamics—Lucid addresses a larger addressable market than the Air sedan could capture. The Gravity’s positioning directly challenges established automakers who’ve been slower to electrify their profitable SUV lines, offering superior efficiency metrics that translate to lower operating costs and extended real-world usability. The vehicle’s 6,000-pound towing capacity and rapid charging capability—adding 200 miles in roughly 15 minutes on 300 kW DC fast chargers or accessing over 25,000 Tesla Superchargers via native NACS compatibility—eliminate practical barriers that previously kept families tethered to internal combustion alternatives.
Globally, the premium electric SUV race shows stark regional contrasts. While North American deliveries are just beginning, Chinese manufacturers like BYD and NIO have been shipping comparable electric SUVs in volume for over two years, benefiting from streamlined regulatory environments and government incentives that accelerated adoption. European brands like Volvo with the EX90 and Mercedes with the EQS SUV entered production earlier but face supply chain constraints limiting availability. Lucid’s timeline from concept to customer delivery spans approximately three years from initial reveal, a relatively compressed schedule given the complexity of developing an entirely new platform, though still trailing the speed at which Chinese startups move from prototype to mass production.
Tesla’s approach with the Model X offers instructive contrast in execution speed and market penetration. Launched in 2015, the Model X established the premium electric SUV category but has seen minimal updates since, relying on Tesla’s Supercharger network and brand loyalty to maintain sales despite aging design and limited third-row practicality. Tesla achieved scale by vertically integrating manufacturing and controlling the entire ownership experience from charging infrastructure to service centers, reaching profitability within five years of the Model X launch. Rivian took a different path with the R1S, focusing on adventure capability and establishing its own charging network, but required eight months from initial deliveries to reach consistent weekly production volumes while burning through substantial capital reserves. Both competitors demonstrated that success requires not just compelling products but robust charging access and service infrastructure—barriers Lucid addresses through partnerships rather than building proprietary networks.
Lucid’s track record provides cautious optimism about execution capability. The Air sedan garnered critical acclaim including MotorTrend’s Car of the Year, validating the company’s engineering prowess and luxury positioning. However, production challenges delayed Air deliveries and limited volumes in 2022-2023, raising questions about manufacturing scalability. The Gravity benefits from lessons learned, utilising a dedicated platform designed for higher-volume production and simpler assembly processes. Revenue streams remain heavily dependent on vehicle sales rather than diversified income sources like charging networks or energy products, making the Gravity’s commercial success existential for the company’s long-term viability. Strategic partnerships including the Uber autonomous fleet initiative and expanding international distribution through Middle Eastern markets demonstrate efforts to broaden the business model beyond direct consumer sales.
Family adoption patterns reveal why the Gravity resonates beyond specifications and pricing. Early owners transitioning from conventional luxury SUVs like the Honda Pilot or BMW X5 report transformative differences in daily driving experiences, citing reduced fatigue on long trips due to the advanced driver assistance systems and serene cabin environment. Social media commentary positions the vehicle as a “Swiss Army knife for soccer moms”—high praise in an era where families balance competing demands of school runs, weekend adventures, and environmental consciousness. The reconfigurable interior, with countless seating and cargo arrangements plus thoughtful touches like USB ports at every row and tray tables for rear passengers, addresses the chaotic reality of family transportation in ways that traditional SUVs overlook. This human-centered design philosophy, combined with acceleration that rivals sports cars, creates an emotional connection that transcends rational purchasing criteria. Parents view the Gravity not merely as transportation but as a statement of values—prioritising sustainability without sacrificing luxury or the visceral joy of powerful, responsive driving dynamics. Awards and recognition from automotive media reinforce this perception, with journalists praising how it “defies physics” by driving like a sports car while comfortably seating seven adults.
This marks the inflection point where premium electric mobility transitions from early-adopter niche to mainstream family consideration, driven by products that genuinely improve daily life rather than requiring compromises. The question facing both consumers and policymakers becomes whether luxury EVs priced from $80,000 represent the accessible electrification pathway governments envision, or if they primarily serve affluent households while mass-market families await more affordable options. Should regulatory incentives prioritise these premium segments to build manufacturing scale that eventually drives costs down, or focus exclusively on entry-level models to maximise immediate adoption across income levels?
