The Nationales Auto Museum front facade frames a classic Ferrari racer, marking the public home of the Loh Collection. | Source: Automobile Museum
For an entry fee of under $30, visitors can view nearly $1.5 billion worth of exclusive hypercars and classic cars. Sounds like a fair exchange, doesn’t it? Now, at the heart of Germany’s newest automotive attraction, billionaire Friedhelm Loh has opened his once-private collection to the public. The Nationales Auto Museum, located about an hour from Frankfurt, gathers hundreds of rare machines under one roof.
The display includes modern hypercars such as the Bugatti Centodieci, Mercedes-AMG One, and Lamborghini Aventador SVJ, as well as motorsport legends like Formula 1 racers and Le Mans prototypes. Historic icons, including the Ferrari F40 and Mercedes-Benz CLK GTR, sit beside the latest high-performance models, creating a clear timeline of engineering progress.
Cars are arranged in wide halls, multi-level racks, and a curved central showroom designed to highlight shape and history. The museum rotates vehicles every few months, ensuring that visitors see different models over time. With tickets costing less than $30, Loh’s project joins Germany’s tradition of public automotive museums, adding a major new stop alongside Porsche, Mercedes-Benz, and BMW.
A Ferrari F50 one of the standout hypercars in Loh’s collection. | Source: Hotcars
A silver Mercedes-Benz CLK GTR opens its dramatic doors wide, showcasing the race-bred engineering within Loh’s collection. | Source: Hotcars
Could Africa Have Its Own Celebrity Car Museum Inspired by Loh’s Model?
Imagine seeing cars you’ve only viewed on Instagram or on 234Drive suddenly parked in front of you. An idea puts a fresh spin on what private car ownership could look like in Africa. Many people across the continent may never get close to hypercars or top-tier luxury vehicles, yet several Nigerian celebrities already own garages that could anchor small public showings. Artists like Wizkid and Rudeboy have Ferraris, Lamborghinis, McLarens, Rolls-Royces, and high-end SUVs—cars that usually show up briefly online and then sit idle when their owners are on tour or away.
Already a growing community of car enthusiasts, known as car spotters, are lining the highbrow streets of Lagos, where high-end cars are most likely to appear. 234Drive recently spoke with some of these passionate spotters, and you can watch the full behind-the-scenes of the car spotters on our YouTube channel.
Even if only a few celebrity-owned vehicles were displayed publicly through seasonal showcases or limited pop-ups, fans would finally get the chance to see them up close rather than just online. The income might not change anyone’s finances in a big way, but the experience could build a new cultural touchpoint while keeping the cars active and appreciated. Loh’s example shows that sharing private luxury with the public can benefit both owners and the wider car-loving community.
