Chinese automaker Changan has officially re-entered the South African market after a hiatus, marking its return with an ambitious launch on 23rd October , 2025. The event, held at the brand’s new flagship showroom in Pretoria, introduced a diverse lineup designed to meet the needs of budget-conscious drivers, families, and adventure seekers. Facilitated by local distributor Jameel Motors, the launch comes amidst South Africa’s growing appetite for value-driven Chinese brands, as nearly 20 such manufacturers now compete for local market share. Changan aims to stand out by combining affordability, advanced technology, and multiple powertrain options—petrol, diesel, hybrid, and electric—to appeal to a wide spectrum of consumers.
The brand’s initial four-model lineup comprises the Alsvin sedan, CS75 Pro SUV, Hunter pickup, and Deepal S07 EV. Each model targets a distinct segment, ensuring coverage across the entry-level, family, and adventure categories. The Alsvin sedan, priced from R238,000, anchors the affordable end of the market with efficient petrol engines and features like a 5-year/150,000 km warranty—making it an ideal choice for first-time buyers. The CS75 Pro SUV, starting at R429,900 for the five-seater and R499,900 for the seven-seater, introduces a premium yet accessible family vehicle equipped with Level 2+ ADAS systems and smart connectivity, rivaling established models like the Toyota RAV4.
At the heart of Changan’s return is the Hunter pickup, available in both turbo diesel and range-extended EV (REEV) variants. The diesel versions start from R449,900 for the 4×2 model, while the hybrid REEV variant—priced around R800,000—pushes technological boundaries. The Hunter REEV employs a 2.0L turbopetrol generator, a 31 kWh battery, and dual electric motors delivering 200 kW and 470 Nm, enabling a remarkable 1,000 km combined range and 0–100 km/h in just 7.9 seconds. With up to 220 mm ground clearance, a center differential lock, and vehicle-to-load (V2L) outlets, it’s designed for lifestyle adventurers seeking capability and innovation. Meanwhile, the Deepal S07 EV, an all-electric SUV from Changan’s new-energy sub-brand, embodies the company’s shift toward sustainable mobility, though local pricing is still to be confirmed.
Changan’s re-entry strategy goes beyond product offerings. The automaker plans to establish 45 dealerships and create around 600 jobs across South Africa, signaling a long-term investment in the region’s automotive growth. The first shipment of vehicles arrived in Durban earlier in October, marking the start of an aggressive rollout phase. This business expansion also highlights Changan’s intention to localise support and service infrastructure, with comprehensive aftersales coverage including roadside assistance and extended warranties to foster consumer trust.
The technological backbone of Changan’s latest lineup is powered by the company’s global R&D network of over 18,000 engineers across 16 innovation centers. The models integrate the automaker’s DUBHE Plan 2.0, a framework aimed at advancing low-carbon, intelligent mobility. Features such as adaptive cruise control, lane-keeping assist, and automated emergency braking elevate Changan’s offerings to international standards. Particularly notable is the Hunter REEV’s efficient hybrid system, which eliminates range anxiety by using its petrol engine solely as a generator—reducing emissions and maintenance costs while maintaining long-distance capability.
Early market feedback paints a positive picture. Automotive reviewers praise the Hunter REEV’s smooth performance, balanced on- and off-road handling, and practicality for South African conditions. While its lower ground clearance and absence of mechanical lockers make it more of a lifestyle bakkie than a hardcore workhorse, it offers superior comfort and versatility for mixed-use buyers. Enthusiasts also note the brand’s strong value proposition compared to competitors like GWM and BYD, both of which target similar demographics but at higher price points.
Changan’s re-entry marks more than just another brand launch, it represents a statement of confidence in South Africa’s evolving automotive ecosystem. With plans for up to ten models by 2026, including more SUVs and hybrid variants, Changan is positioning itself not only as a competitor but as a catalyst for innovation in affordable mobility. As South Africa continues to balance fuel efficiency, electrification, and affordability, Changan’s blend of global expertise and localised strategy may well redefine what value means in the modern vehicle market.
