Suzuki by CFAO made a bold statement in Nigeria’s auto market with a grand open day in Lagos that combined excitement and strategy. The event, held at the Victoria Island showroom from October 30, 2025, unveiled the new Dzire sedan and kicked off the Jimny Tour Drive, both aimed at showcasing Suzuki’s balance of affordability and performance. For three days, visitors enjoyed test drives and financing sessions, alongside interactions with media, influencers, and industry experts. The event reinforced CFAO Mobility’s focus on accessible, high-quality vehicles designed for Nigerian roads.
The highlight was the launch of the Dzire, Suzuki’s compact sedan built for daily urban commuting. It’s powered by a 1.2-litre petrol engine that delivers up to 25.71 km/l fuel efficiency, making it one of the most economical cars in its class. Drivers can choose between manual and automatic transmission, and the sedan’s tuned suspension provides smoother rides on pothole-prone roads. The GLX trim upgrades include LED headlights, daytime running lights (DRL), and a 9-inch infotainment display with Apple CarPlay and Android Auto, features that make city drives more comfortable. While hybrid variants exist in markets like the Philippines, Nigerian models stick to petrol engines, reflecting infrastructure realities. Global reviews describe the Dzire as an underrated budget sedan that punches above its weight in refinement and value. Pricing details were not officially revealed, but estimates hover around ₦15 million depending on trim and availability.
Suzuki’s other major focus at the event was the Jimny Tour Drive, a real-world test showcasing the SUV’s off-road capability. Powered by a 1.5-litre petrol engine and featuring a 4WD system, the Jimny is built for versatility—from crowded city streets to rough country tracks. Its 210 mm ground clearance and lightweight build (around 1.1 tonnes) allow it to handle mud, gravel, and uneven terrain with ease. Reviewers often describe it as a compact powerhouse that blends simplicity with strength, though it’s not aimed at highway cruising. For Nigeria, the Tour Drive demonstrated the model’s practical resilience, appealing to drivers who value durability over flash.
CFAO Mobility’s approach goes beyond just sales. It’s investing in aftersales networks, maintenance training, and spare parts accessibility, ensuring long-term support for local buyers. This experience-driven marketing signals a broader strategy to solidify Suzuki’s place as a reliable mobility partner in West Africa. The event also mirrored Suzuki’s broader success in emerging markets, where compact, fuel-efficient vehicles dominate demand.
By blending practicality with adventure, Suzuki by CFAO has positioned the Dzire and Jimny as two sides of modern Nigerian driving—the efficient commuter and the weekend explorer. Both models embody Suzuki’s ongoing promise: reliable cars built for real roads, not just brochures.
