Obinna Iyiegbu, popularly known as Obi Cubana, is more than just a nightlife mogul and real estate tycoon. He’s a cultural symbol of wealth, influence, and innovation in modern Nigeria. While his lifestyle has always caught public attention, it’s his jaw-dropping car collection and recent strides in the transportation industry that define a new chapter in his empire.
As of May 13, 2025, Obi Cubana’s ventures reveal not just a man of luxury, but one deeply embedded in shaping the future of mobility in Nigeria. From cruising through Lagos in million-naira rides to launching transport fleets that serve everyday Nigerians, he plays both ends of the spectrum — opulence and impact.
Obi Cubana’s Personal Car Collection
Obi Cubana’s garage in 2025 reads like a catalogue of elite, high-performance machines. These vehicles aren’t just flashy—they serve both personal and business purposes, reflecting versatility and prestige.
| Car Model | Features & Highlights | Estimated Value (₦) |
| 2022 Mercedes Benz Maybach S580 | Bulletproof, 4MATIC, purchased post-EFCC detention, celebrated on Instagram | Over ₦250 million |
| Lexus LX (2 Units) | 5.7L V8, 403 lb-ft torque, one gifted to employee, used for vacations | ₦36.6 million each |
| Mercedes Benz S450 4MATIC | All-wheel drive, luxury sedan, 362 hp, personal favourite | ₦38 million+ |
| Range Rover Vogue | Wife’s go-to office ride, known for elegance and power | ₦40 million+ |
| 2023 Range Rover Autobiography | All-white model, spotted at Lagos event in February 2024 | ₦250 million+ |
| Rolls Royce Phantom | V12 engine, 563 hp, rear-hinged doors, ultimate prestige | Over ₦176 million |
| Rolls Royce Wraith | Sleek coupe, 624 hp V12, Spirit of Ecstasy ornament | ₦150–₦200 million |
| Brabus G-Wagon | Upgraded Mercedes, aggressive design, Lagos cruise favorite | ₦180 million+ |
| Mercedes AMG GLE 53 (2021) | Gifted to his wife, luxury crossover, performance plus tech | ₦70–₦90 million (est.) |
| Mercedes-Benz Sprinter | Customized for travel and event logistics | Not specified |
| Toyota Land Cruiser (2022 & 300 VXR) | Executive SUV, ideal for security and road presence | ₦100 million |
| Hiace Buses | Used for travel and show promotions | ₦30–₦50 million (varies) |
With a net worth of $100,000,000 in 2025, Obi Cubana can easily afford this lineup. Each vehicle blends functionality, statement appeal, and sentimental value. The Lexus LXs are for family and generosity, while the Maybach and Wraith signal status.
Transportation Industry Expansion: Enviable Transport
Obi Cubana didn’t stop at collecting cars — he went a step further to reshape urban transportation. In 2024, he launched Enviable Transport, a car-hailing service based in Abuja and now expanding across Nigeria.
What Makes Enviable Transport Unique?
- Over 250 hybrid electric vehicles deployed in Abuja and Port Harcourt
- Provides affordable, safe, and eco-conscious rides
- Supports the FCT’s urban transportation goals under Minister Nyesom Wike
This fleet includes premium and mid-range EVs, tailored for Nigerian cities. The move addresses crime, traffic, and environmental concerns. Cubana’s business acumen turned a transport gap into a profitable and socially valuable enterprise.
GAC Motors Partnership: Strategic Collaboration
Obi Cubana’s influence reached new heights when GAC Motors gifted him a GS8 SUV during his 49th birthday celebration at the GAC G-Style Showroom in Lagos (April 15, 2024). More than a ceremonial gesture, the moment marked a strategic collaboration between GAC and Enviable Transport.
Key Highlights:
- Cubana helped deploy over 250 GAC vehicles across key Nigerian cities
- The GS8 gift celebrated his role in the growth of smart mobility
- Solidified Cubana as a respected figure in the Nigerian auto industry
This partnership aligns with his broader ambition: to not just drive cars—but own the systems behind how Nigerians move.
Lifestyle Integration: Cars and Personal Branding
Obi Cubana doesn’t just own cars; he lives through them. His vehicle appearances are calculated lifestyle statements.
- The Maybach S580, bought after legal controversies, became a symbol of resilience.
- The Range Rover Autobiography, used during Lagos public events, underscores status.
- His Sprinter van is kitted for show logistics and high-end group travel.
- The AMG GLE 53, gifted to his wife, was widely admired on social media.
These cars are tools of branding—used at openings, parties, and charity events to signal power and purpose.
Public and Charity Appearances
Though specific records of Obi Cubana using his cars directly for charity are limited, his broader engagements reflect social impact. Events like:
- His mother’s burial in 2021, which became a show of community strength and unity
- Vehicle donations and transport logistics during public health campaigns
These indirectly leverage his automotive assets for goodwill.
Final Thoughts: Influence on Nigeria’s Automotive Future
Obi Cubana’s car collection is not just about horsepower or leather interiors — it’s a reflection of how wealth, influence, and innovation intersect. From cruising the streets of Lagos in a Brabus G-Wagon to launching Enviable Transport, he’s moved from owning vehicles to owning systems that move people.
Whether it’s gifting employees Lexus SUVs or deploying GAC fleets to improve urban transport, Cubana is curating a legacy that will outlive trends.As of 2025, he doesn’t just drive luxury—he drives change.
