Brahim Díaz has firmly established himself as one of the most technical and versatile attacking talents in world football, currently playing a pivotal role for Real Madrid. Born in Spain but representing Morocco internationally, his dual heritage and rise from Manchester City’s academy to the pinnacle of European football have made him a household name. While he remains humbler than some of his more flamboyant peers, his off-pitch lifestyle reflects the prestige of his profession, marked by a refined taste for high-end automotive engineering and a public image that balances professional discipline with a touch of modern luxury.
Unlike many athletes who maintain massive personal garages, Díaz’s known vehicle choices are predominantly shaped by his professional environment and Real Madrid’s high-profile commercial ties. The brand, often affectionately called Beamer, has redefined the players’ fleet since 2022, moving them away from traditional internal combustion engines toward sustainable, cutting-edge hybrid and electric power. Díaz’s selections within this partnership highlight a preference for versatile SUVs and flagship sedans that offer both a commanding presence and the latest in digital innovation, aligning with the “premium mobility” ethos of the modern sporting elite.
BMW XM
The BMW XM stands as the undisputed crown jewel of Díaz’s current rotation, a vehicle that demands attention with its aggressive, oversized kidney grilles and sharp, geometric lines. The exterior design is a bold departure from traditional SUV aesthetics, featuring an illuminated contour around the grille and a distinctive gold-coloured accent band that runs along the window line, paying homage to the classic M1. Its massive 22-inch alloy wheels and stacked hexagonal exhaust tips give it a menacing road presence that perfectly suits the status of a Real Madrid superstar navigating the streets of Valdebebas.
Step inside, and the XM transitions from an aggressive brute to a sanctuary of “M Lounge” luxury, featuring vintage-look coffee brown leather and a sculptural, illuminated headliner that replaces the traditional sunroof. Under the bonnet lies a monstrous 4.4-litre V8 engine paired with a plug-in hybrid system, producing a staggering 653 horsepower and allowing for a 0–100 km/h sprint in just 4.3 seconds. Recently, BMW gifted Díaz this high-performance machine, valued at approximately £175,000 (€210,000), which allows him to commute in near-silent electric mode while having immense power available at a moment’s notice for long-distance travel.
BMW i7 xDrive60
The BMW i7 xDrive60 represents the pinnacle of electric executive travel in Díaz’s collection, boasting a sleek, monolithic exterior that exudes an air of futuristic authority. Its design is defined by split-headlight units and an expansive, upright front end that gives it a stately, limousine-like silhouette. Reports on the luxury BMW fleet indicate that this car is often his choice for official club events or more formal arrivals, where its understated yet imposing physical footprint signals a sophisticated level of prestige.
The interior of the i7 is a digital marvel, most notably featuring the optional 31.3-inch 8K Theatre Screen that drops from the ceiling for rear-seat passengers, turning the cabin into a mobile cinema. Performance is equally impressive for a car of its scale; the dual-motor setup delivers 544 horsepower, ensuring effortless acceleration and a serene, vibration-free ride characteristic of a flagship EV. As part of the 2025 BMW electric cars rollout, the i7 was highlighted for its high-tech sustainability and the traditional “Grand Touring” comfort required for a high-profile athlete’s daily schedule.
Audi Q7 50 TDI Quattro
Earlier in his Real Madrid tenure, Díaz was frequently seen behind the wheel of the Audi Q7, a staple of the club’s previous automotive partnership. The Q7 is a masterclass in understated German SUV design, featuring a clean, muscular body and the iconic Singleframe grille that has defined the brand’s luxury line for years. Its road presence is significant but less polarising than newer hybrid models, offering a timeless aesthetic that prioritises functionality and elegance, making it a reliable companion for a young player establishing his roots in the Spanish capital.
Internally, the Q7 offers a spacious three-row configuration, wrapped in Audi’s signature high-quality materials and featuring the intuitive Virtual Cockpit system. The 50 TDI variant is powered by a 3.0-litre V6 diesel engine producing 286 horsepower, providing a robust 600 Nm of torque that makes for smooth, effortless cruising. During the early Real Madrid Audi partnership, this model was a practical choice for the squad, providing a reliable towing capacity and high-performance driving dynamics suitable for the demands of a professional footballer.
Ownership in the Regional Context
Díaz’s collection is perfectly suited for the driving environments of Madrid and Morocco, where infrastructure varies from ultra-modern motorways to more challenging terrain. In Madrid, the shift towards low-emission zones (Zonas de Gran Afluencia) makes his BMW i7 and XM particularly practical, as their electric and hybrid powertrains grant him access to restricted areas where traditional petrol engines might face fines. Beyond Europe, maintaining such advanced vehicles requires expertise; for example, a BMW maintenance guide highlights the attention to detail needed for the brand’s electrified models in different climates.
Furthermore, the prestige associated with these brands aligns with the status of a professional athlete in these regions, where luxury vehicles are often seen as symbols of success. In Morocco specifically, the robust build and all-wheel-drive systems of the BMW XM and Audi Q7 provide security and stability on regional roads that can occasionally be less predictable than European motorways. The availability of high-end maintenance through official dealerships in major hubs like Madrid, Casablanca, and Rabat ensures that these complex machines remain in peak condition, providing a seamless ownership experience regardless of which side of the Mediterranean he is on.
Segment Rivals and Market Positioning
When compared to segment rivals, the BMW XM sits in a unique position between traditional luxury SUVs like the Range Rover Sport and hyper-SUVs such as the Lamborghini Urus. While it offers superior hybrid technology and interior opulence, the XM faces significantly steeper depreciation than the G-Wagon or Range Rover, with market data suggesting a potential 60% value drop over five years. However, its competitive positioning as the most powerful production M-car ever made gives it a “halo” status that few other SUVs can match, even when compared to icons like the 2025 BMW M5 G90.
The BMW i7, meanwhile, competes directly with the Mercedes-Benz EQS and the Lucid Air in the elite EV sedan market. While the Mercedes EQS offers a slightly longer range and superior aerodynamics, the i7 is widely praised for its “driver-focused” dynamics and a more traditional, upright luxury feel that appeals to buyers who find the Mercedes too futuristic. In terms of resale, the luxury EV market is currently volatile, but the i7’s build quality and iconic badge help it maintain an edge over newer start-up rivals. The Audi Q7, by contrast, is the “value” play in this tier; while it may lack the theatre of the i7, its durability and strong residual values make it a much safer long-term investment for those prioritising practicality and reliability.
Conclusion
Brahim Díaz’s car collection is a sophisticated reflection of his career trajectory, moving from the reliable luxury of Audi to the cutting-edge, sustainable power of BMW’s flagship M and i series. By balancing the raw, hybrid muscle of the XM with the refined, electric elegance of the i7, he has curated a garage that meets the demands of modern performance while embracing the future of mobility. It is a collection that proves luxury and responsibility can coexist, offering a blueprint for the next generation of footballing stars. Which of these flagship models do you think best fits Brahim’s style on the pitch—the aggressive XM or the tech-focused i7? Share your thoughts below.
