Cupra has built a strong reputation as one of Europe’s most dynamic performance brands. Born out of SEAT’s motorsport division in 2018, the Spanish manufacturer has quickly earned recognition for creating vehicles that combine bold design, high performance, and modern electrification. Its rapid growth under the Volkswagen Group has positioned it as a bridge between Volkswagen’s practicality and Audi’s premium appeal, targeting drivers who crave individuality and excitement behind the wheel.
By 2025, Cupra’s achievements include surpassing one million vehicles produced and earning the title of “Trendiest Brand of the Year” from Auto Motor und Sport. The brand’s portfolio reflects its performance-oriented DNA with models like the Formentor, Leon, Born, and Terramar—each offering unique interpretations of power, technology, and contemporary design. With expansion plans into the U.S. market, Cupra aims to challenge established performance brands while maintaining its Spanish identity and innovative spirit.
Cupra Formentor
The Cupra Formentor commands attention with its sculpted body lines, aggressive stance, and sharp lighting signature. The 2025 facelift introduces a sleeker front with a shark-nose design and triangular LED headlights, adding more distinction on the road. This crossover SUV blends coupe-like proportions with SUV practicality, resulting in an athletic yet functional presence. Alloy wheels up to 19 inches, a bold rear diffuser, and dual exhaust outlets underline its sporty DNA, while new colour options such as Century Bronze Metallic further enhance its premium image.
Inside, the Formentor strikes a balance between sport and sophistication. The cabin features bucket seats with leather upholstery, a redesigned 12.9-inch infotainment system, and an intuitive digital cockpit. Engine options range from a 1.5L petrol with 148 hp to a potent 2.0L turbo producing up to 328 hp in the VZ variant. The plug-in hybrid (PHEV) versions deliver up to 62 miles of electric-only range. On the road, the Formentor offers firm but composed handling, with precise steering and all-wheel-drive grip. Prices range between £33,825 and £50,720 (₦60,270,000–₦91,140,000), depending on trim and configuration.
Cupra Leon
The 2025 Cupra Leon presents a sharper and more aggressive design than before. It comes in hatchback and estate versions, both featuring reworked bumpers, aerodynamic air intakes, and striking LED taillights connected by a light bar. The new bronze-accented logo and dark chrome finishes give it a premium yet edgy feel. With its lowered stance and wide proportions, the Leon maintains a commanding yet sleek look that appeals to performance enthusiasts.
Inside, the Leon’s cabin impresses with Alcantara-trimmed seats, a refined dashboard layout, and a digital cockpit that blends clarity with style. The infotainment system integrates improved software responsiveness, while ambient lighting adds to the cabin’s sporty mood. Performance-wise, the Leon delivers plenty of choice—from a 1.5L mild-hybrid with 148 hp to the top-end 2.0L turbo producing 328 hp. PHEV versions provide up to 80 miles of EV range, making them efficient for urban commutes. Prices start around £31,445 and rise to £47,805 (₦55,860,000–₦86,730,000). The Leon handles with precision, offering sharp cornering and balanced ride comfort, particularly in the AWD estate variant.
Cupra Born
The Cupra Born is the brand’s first all-electric hatchback and one of its most acclaimed models. Built on the same platform as the Volkswagen ID.3, the Born stands apart with its sportier styling and performance-focused setup. Its low-slung body, contoured bonnet, and full-width LED bar at the rear give it a futuristic yet grounded presence. The 2025 Born VZ version enhances its appeal with 20-inch wheels and copper accents that highlight its energetic personality.
The interior of the Born carries a distinctly minimalist yet premium approach, featuring sustainable materials and ergonomic design. Its large central touchscreen provides seamless access to connectivity and driving modes, while the digital cockpit keeps the layout clean and functional. The Born’s rear-wheel-drive setup delivers lively handling, offering between 228 hp and 322 hp depending on trim. With a range of 259–366 miles per charge and a 0–62 mph time of 5.6 seconds in the VZ variant, it’s one of the most engaging EVs in its class. Pricing ranges from £35,000 to £45,000 (₦63,210,000–₦80,850,000).
Cupra Terramar
The all-new Cupra Terramar SUV brings the brand’s design language to a larger, more family-oriented platform. It adopts an imposing front grille, muscular arches, and distinctive lighting patterns that reinforce Cupra’s signature triangular motif. Sharing its underpinnings with the Audi Q3, the Terramar differentiates itself with sharper styling, sporty colour options, and a fastback silhouette. Its strong lines and high beltline project a confident, assertive character.
Inside, the Terramar combines sophistication and practicality. High-quality materials, a large infotainment display, and configurable digital instruments dominate the cabin. Powertrains include a 1.5L mild-hybrid producing 148 hp, a 2.0L turbo with 261 hp, and a PHEV version delivering 268 hp with an electric range of up to 75 miles. Although the hybrid version adds weight, the ride remains stable and comfortable. Estimated pricing falls between $41,000 and $44,000 (₦60,270,000 – ₦64,680,000), positioning it well against premium SUVs while offering better value.
How it Fits in Today’s World
Cupra’s expanding range suits a wide range of driving conditions across Europe, particularly where performance and style intersect with practicality. In markets like the UK and Southern Europe, its PHEV and EV models appeal to drivers facing emission restrictions and rising fuel costs. The brand’s focus on handling and technology fits well in regions with high-speed motorways and scenic drives.
In markets such as Nigeria and similar regions, considerations differ. Road conditions, maintenance accessibility, and climate resilience play a significant role. Cupra’s lower ground clearance on models like the Formentor or Leon may pose challenges on rough terrain, though the Terramar offers a more robust alternative. Availability of parts and service networks will be key to long-term ownership satisfaction. Nonetheless, for enthusiasts and urban professionals, Cupra cars represent a stylish statement of modern European engineering.
Comparative Analysis with Rivals
Cupra competes directly with Volkswagen, Audi, and BMW’s entry-level performance segments. Compared to the Volkswagen Golf GTI or Tiguan, Cupra models offer more expressive styling and sharper dynamics at slightly lower prices. Against Audi’s S line models, Cupra often undercuts on cost while offering comparable power and technology. The Formentor, for example, rivals the Audi Q3 and BMW X1 but delivers sportier handling and more distinctive looks.
In terms of resale value, Cupra still lags behind established luxury marques. However, depreciation is gradually improving as the brand’s recognition grows. Maintenance and servicing costs are expected to align with Volkswagen Group standards, ensuring accessibility and reasonable parts pricing. For electric and hybrid models like the Born and Terramar PHEV, lower running costs further strengthen their competitive edge. Overall, Cupra presents an attractive balance of affordability, technology, and performance in its class.
Conclusion
Cupra’s 2025 collection showcases a maturing brand confident in its direction—sporty, electrified, and unmistakably bold. The Formentor and Leon embody its performance heritage, while the Born signals a strong commitment to electrification. The Terramar bridges both worlds, offering family practicality with signature design flair. Together, they define Cupra’s growing influence among drivers seeking excitement beyond conventional luxury brands.
With its expanding lineup, improved quality, and bold identity, Cupra continues to blur the lines between performance and everyday usability. Which of these models would you want to drive? Share your thoughts on Cupra’s latest evolution below.
