Paul Okoye, popularly known as Rudeboy, has long been a central figure in the Nigerian music industry. As one-half of the legendary P-Square duo, his influence stretches across Africa’s entertainment landscape. Beyond his music career, Rudeboy’s lifestyle reflects his success, often showcasing a taste for high-end fashion, properties, and automobiles. His Instagram feed provides occasional glimpses into his garage, revealing a blend of supercars and luxury SUVs that mirror his stature as one of Nigeria’s most accomplished artists.
In recent years, Rudeboy’s car collection has expanded significantly, featuring models from brands like Lamborghini, Bentley, Ferrari, and Ford. His choice of vehicles shows a balance between performance and prestige—each one distinct in personality but united by craftsmanship and class. Below is an in-depth look at the most notable cars in his collection, along with how they fit into Nigeria’s driving culture and what they represent in the broader luxury automotive scene.
Red Ford Bronco Raptor (2024 Model)
Rudeboy’s 2024 Ford Bronco Raptor is a bold addition to his garage, marking a shift toward rugged luxury. The vehicle’s exterior design commands attention with its muscular proportions, aggressive grille, and high ground clearance. The bright red paint amplifies its presence, while features like LED headlights, flared fenders, and large all-terrain tyres give it an adventurous aesthetic. It’s built for off-road endurance yet maintains a refined look fit for city cruising.
Inside, the Bronco Raptor offers a combination of practicality and sophistication. It includes premium leather upholstery, digital driver displays, and an infotainment system tailored for both comfort and connectivity. Under the hood, the 3.0-litre twin-turbo V6 engine produces around 418 horsepower, offering solid torque for Nigeria’s varied road conditions. The SUV’s adaptive suspension and four-wheel-drive system make it capable of handling both city potholes and rough terrains. Estimated price: between ₦100 million and ₦200 million, depending on customisation.
Lamborghini Huracan
Few cars capture attention like the Lamborghini Huracan, and Rudeboy’s ownership of this model underscores his affinity for Italian engineering and style. The Huracan’s sculpted bodywork, sharp lines, and low stance combine aerodynamics with visual drama. Its signature Y-shaped LED headlights and large air intakes contribute to a design that’s unmistakably Lamborghini—a symbol of status and speed.
Inside, the Huracan reflects the same level of refinement as its exterior. The cabin is driver-focused, featuring Alcantara finishes, a digital instrument cluster, and a start button inspired by fighter jets. Power comes from a naturally aspirated 5.2-litre V10 engine that produces around 610 horsepower, enabling a 0-100 km/h sprint in just over 3 seconds. With its dual-clutch transmission and all-wheel-drive setup, the Huracan combines control and excitement, making it one of the most thrilling vehicles in Rudeboy’s lineup.
Red Ferrari
Rudeboy’s red Ferrari adds a splash of passion to his fleet. While specific model details are scarce, the car embodies Ferrari’s DNA—precision, performance, and unmistakable flair. Its low, aerodynamic design and sculpted curves make it instantly recognisable on any road. The bright red finish, synonymous with Ferrari heritage, ensures that it stands out in Lagos traffic or at exclusive events.
Inside, the Ferrari blends sporty minimalism with luxury. Carbon-fibre accents, bucket seats, and a race-inspired steering wheel give it a driver-first appeal. Depending on the model (possibly a 488 GTB or F8 Tributo), power could range between 660 and 710 horsepower from a twin-turbo V8 engine. The car’s sharp handling and roaring exhaust note reflect its racing pedigree, making it one of the most exhilarating cars in Rudeboy’s garage. Estimated value: between ₦350 million and ₦400 million.
Black Mercedes-Benz SUV (Possibly GLE or GLS)
Rudeboy’s black Mercedes-Benz SUV showcases his taste for practicality and luxury. The exterior carries Mercedes’ signature design language—a bold front grille, multi-beam LED headlights, and flowing lines that give it a refined yet commanding look. The glossy black finish highlights its premium character, making it an ideal choice for both daily commuting and family outings.
Inside, the SUV blends modern technology with comfort. Features may include a dual 12.3-inch infotainment setup, Burmester surround sound, ventilated leather seats, and advanced driver-assistance systems. Power likely comes from a turbocharged six- or eight-cylinder engine producing between 362 and 483 horsepower, depending on the variant. This balance of power and elegance aligns perfectly with Rudeboy’s lifestyle—sophisticated yet dynamic. Estimated value: around ₦80 million to ₦120 million.
Other Cars in His Collection
- Black Range Rover Vogue: A luxury SUV known for its commanding presence and plush interior, ideal for Nigerian roads and long-distance comfort.
- White Jeep Wrangler: A rugged off-roader with removable doors and roof, suited for leisure drives and adventurous terrain.
- BMW X6: A sporty coupe-SUV blending agility and practicality, once a symbol of performance luxury in Rudeboy’s early career.
- Another Jeep Wrangler Variant: Possibly customised or upgraded, reflecting his fondness for off-road designs.
- Range Rover (Black): Likely a secondary or updated model, used interchangeably with the Vogue for everyday comfort.
How His Collection Fits Nigeria’s Roads and Lifestyle
Owning a collection like Rudeboy’s in Nigeria carries both prestige and practicality. The country’s road conditions vary greatly—from smooth urban highways to challenging rural routes—making SUVs like the Bronco Raptor, Range Rover, and Mercedes-Benz vital for comfort and durability. Their elevated ground clearance and advanced suspension systems handle Lagos’ notorious potholes and uneven surfaces with ease.
Climate and maintenance also play roles in vehicle selection. High-performance cars like the Huracan and Ferrari require specialised servicing and premium fuel, which are accessible only in select urban centres. Meanwhile, luxury SUVs offer the best of both worlds—resilience for tropical weather and opulent comfort for city life. These cars also signal success and influence in Nigerian society, where vehicle prestige remains a key aspect of celebrity image.
How His Collection Stacks Up Against Rivals
Each vehicle in Rudeboy’s garage competes in a segment known for exclusivity and performance. The Lamborghini Huracan rivals the Ferrari 488 and McLaren 570S, all offering high power output but differing in handling finesse and comfort. While the Huracan prioritises drama and sound, the Ferrari leans toward precision and refinement, making Rudeboy’s mix of both brands a balanced choice.
The Bentley Continental GT competes with the Mercedes S-Class Coupe and Aston Martin DB11, though the Bentley offers a more refined grand touring experience. The Ford Bronco Raptor stands out in the off-road segment, rivaling the Jeep Wrangler Rubicon and Land Rover Defender. However, its combination of modern tech and rugged performance gives it an edge for mixed driving conditions common in Nigeria.
In terms of resale and maintenance, SUVs generally hold better value in the Nigerian market due to demand for durability and utility. Exotic supercars depreciate faster but maintain prestige. For Rudeboy, the blend of both segments showcases a practical yet indulgent approach—vehicles that perform as much as they impress.
Conclusion
Paul Okoye’s car collection reflects his journey from pop icon to cultural figure. Each vehicle tells a story—from the rugged Ford Bronco symbolising adventure to the sleek Lamborghini and Ferrari representing success and style. Together, they form a collection that blends luxury, performance, and personal expression.
Whether admired for its exclusivity or its reflection of Nigerian luxury culture, Rudeboy’s garage stands as one of the most distinctive among African entertainers. His taste in cars reveals a deep appreciation for craftsmanship and power, aligning perfectly with his personality as a musician who thrives on excellence. Readers are welcome to share which of these rides best suits Rudeboy’s persona—or which one they’d pick if given the keys.
