The electric mobility company has appointed automotive executive Auroasish Choudhuri as managing director for West and Central Africa, placing an experienced regional operator at the centre of its next growth phase.
The appointment comes after a major funding round and wider leadership restructuring as the company expands beyond motorcycle sales. It now wants to strengthen its mobility operations while building the battery, energy and manufacturing infrastructure required to support expansion across existing and new African markets.
Auroasish Choudhuri Takes Charge of Spiro’s Regional Growth
Choudhuri will oversee Spiro’s mobility business in West and Central Africa. He will report to Kaushik Burman, the company’s CEO of Mobility. He has more than 20 years of experience in the automotive industry, working across Africa, Asia and the Americas.
He joins Spiro from DAG Industries, where he served as CEO and managed operations in Nigeria and Benin. Before that, he spent more than 10 years at TVS Motor Company. He became regional business head for Asia and later took on the same role for Latin America. He also handled international sales and business development for Escorts Limited across the United States, Latin America, West Asia and Sri Lanka.
Spiro appointed Choudhuri after raising $270 million in June. The company also named Anant Badjatya, the former CEO of Indofast Energy, as Group CEO. Burman, who previously held that position, now leads the mobility services business.
The leadership changes separate Spiro’s rider-focused operations from its work in battery swapping, energy infrastructure, logistics and vehicle manufacturing. In May, the company also acquired Coexlion, a UK-based two-wheeler engineering specialist. The acquisition gives Spiro greater control over its vehicle development and manufacturing processes.
Electric motorcycles still bring in most of Spiro’s revenue, but the company sees batteries and energy infrastructure as key to its future growth. Through its battery-swapping system, riders can replace a used battery with a fully charged one at a swap station. This helps them avoid long charging times and the high cost of buying a battery upfront.
Choudhuri’s task will be to turn Spiro’s new funding and technology into stronger operations across the region. He will need to grow the company’s mobility business while helping build the infrastructure and supply networks needed to make battery swapping work on a larger scale.
